My brochure/programme continued this theme on the cover and initial spread, and made use of illustrations and visual puns on each of my remaining 8 full colour spreads, each of which tackled a different topic from the book, and attempted to manipulate at least two objects or themes from each topic and tie them into a single visual. For example, the spread on luck being related to birthdays features a roulette wheel with birthday dates instead of just numbers.
These concepts were influenced by the work of illustrators Noma Bar and Jason Munn, both of whom use such visual puns and negative space to great effect.
I have also used copy taken from the book and written intros and headings to each spread, and produced thematic graphs and diagrams related to copy in each spread. The style of the graphs being inspired by the humorous sidebars in USA Today.
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