For my gift idea I chose to produce an iPhone case bundled with a download code for a Quirkology-based iPhone/iPad App. After producing artwork for my iPhone case I had it laser cut into red perspex at a local studio and photographed it in place on an iPhone 4. For the App, which could be used for both iPhone and iPad (my demo shows the App in use on an iPad) I filmed a variety of objects in use with each object forming a letter which were shown in sequence to spell out 'Quirkology' in a six second intro clip which uses various whacky sounds, some of which, intentionally, do not match the object being shown to back up the unusual nature of the science. This use of short burst clips and mismatched sound was inspired by a TV commercial by Chris Cunningham for alternative radio station Xfm. This leads into the previously mentioned logo animation wherein each object/letter builds or animates itself in and all of which appears in under two seconds, followed by a menu of six possible routes in the App accompanied by a David Holmes ‘Gritty Shaker’, which I felt would make a friendly, yet quirky soundtrack.
The demo then selects one of these possible routes and plays through an animation on Wisemans search for the Worlds fastest city and the increasing pace of modern life. I installed the demo on a friends iPad and filmed it in 'fake' use.
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