Animation addressing some of the imbalance surrounding the allocation of clean and safe water.
A couple of other concepts for this brief.
Final Major Project - Quirkology - Identity Development
Much of my early research centered around the
subject itself, from reading online sources, to reading the book on
Quirkology. I had initially incorrectly interpreted the brief to concern
what was in the exhibit itself (interactive features, multimedia, etc) I
also initially decided that my target audience should be anyone but children,
although I would discover upon paying a visit to the Science Museum
that the majority of its patrons were young families and classes of
schoolchildren on day trips. However, from reading Professor Wisemans
book on Quirkology, the subject matter was mainly intended for a more
adult audience and that only children of a secondary school education
level (ie: 11+) would fully understand the topics discussed by the
science so I stuck by my decision.
My main
problem with this brief was how I was to overcome was the sheer breadth
of the topic. It appeared that from reading about the subject that
Quirkology could be about anything or everything and that Wisemans
research into the many-faceted self-devised subject would never be fully
completed since modern life and popular culture are always evolving and
hence developing new possible avenues of research.
My final solution was to adopt an all-encompassing concept. If Quirkology can be about everything and anything in our modern lives the maybe its identity could represent everything and anything. So using a variety of objects from ones involved in various facets of the book (a Coke Can from the section on Coke sales in ‘Making your mind up’, a house key from the section on property sales being superstitiously based on a house number, etc) to form the letters of a logo. This solution was inspired by a much cruder font I came across in Neville Brody’s Fuse project some 16 years earlier which was constructed from various silhouettes of a series of objects from a series of perspectives. My illustrations regarded the objects face on, almost as schematics, with the toughest of which being what should form the 'g' with the final choice being a receiver from an old telephone (used in what ultimately was ‘the worlds funniest joke’). The final logo is featured on all of the material I produced and I also produced an animated version for my iPad App demo which has also been uploaded as an MP4 file.
Final Major Project - Quirkology - Gift Concept - iPhone Case Bundled with App
For my gift idea I chose to produce an iPhone case bundled with a download code for a Quirkology-based iPhone/iPad App. After producing artwork for my iPhone case I had it laser cut into red perspex at a local studio and photographed it in place on an iPhone 4. For the App, which could be used for both iPhone and iPad (my demo shows the App in use on an iPad) I filmed a variety of objects in use with each object forming a letter which were shown in sequence to spell out 'Quirkology' in a six second intro clip which uses various whacky sounds, some of which, intentionally, do not match the object being shown to back up the unusual nature of the science. This use of short burst clips and mismatched sound was inspired by a TV commercial by Chris Cunningham for alternative radio station Xfm. This leads into the previously mentioned logo animation wherein each object/letter builds or animates itself in and all of which appears in under two seconds, followed by a menu of six possible routes in the App accompanied by a David Holmes ‘Gritty Shaker’, which I felt would make a friendly, yet quirky soundtrack.
The demo then selects one of these possible routes and plays through an animation on Wisemans search for the Worlds fastest city and the increasing pace of modern life. I installed the demo on a friends iPad and filmed it in 'fake' use.
Final Major Project - Quirkology - Publicity Posters
When reading the material on Quirkology one of the main points about the subject that drew my interest was its attempt to answer many of the existential questions that most of us have asked ourselves at some point in our lives. "Does God Exist?", "When will I die?", "Why am I so lucky/unlucky?" etc. I felt that posing the questions and then promising to answer them when the member of the public visited the exhibit was an ideal route to take to try to entice members of the public to visit the exhibit in the advertising posters I would produce for use in varying Locations around London. In actuality, no one can give the exact answers to many of the questions posed by the posters, and the public knows enough about modern advertising to know this, but the exhibit can, at the very least, shed some light on the possible answers.
Final Major Project - Quirkology - Interior and Exterior Environmental Signage
My environmental signage and also my ticket design made use of the illustrations I had produced for the spreads and logo. The logo was used on thematic banners leading up to the exhibit, (on the large banner in the opening hall for example) with the animated logo also having the possibility to be used on the video/signage podiums at the entrance to each floor. The spread artwork was used for signage at varying sections of the exhibit itself. Both the ticket and internal and external posters made use of QR codes (with the ticket and programme combining with a barcode to form an exclamation point) to further inform visitors on either the exhibit in general, or the individual topics addressed with separate QR codes being assigned to the in-exhibit signage, linking to topic specific webpages when scanned.
Final Major Project - Quirkology - Programme Spreads
My brochure/programme continued this theme on the cover and initial spread, and made use of illustrations and visual puns on each of my remaining 8 full colour spreads, each of which tackled a different topic from the book, and attempted to manipulate at least two objects or themes from each topic and tie them into a single visual. For example, the spread on luck being related to birthdays features a roulette wheel with birthday dates instead of just numbers.
These concepts were influenced by the work of illustrators Noma Bar and Jason Munn, both of whom use such visual puns and negative space to great effect.
I have also used copy taken from the book and written intros and headings to each spread, and produced thematic graphs and diagrams related to copy in each spread. The style of the graphs being inspired by the humorous sidebars in USA Today.
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